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Who is the #1 competitor for BrandMaxima ?

If you ask me about the #1 competitor for BrandMaxima Influencer discovery and analytics product , my answer is SPREADSHEET yes, majority of the agency partners are still comfortable with excel / spreadsheets for managing the influencer details, outreach status, campaign progress, reports etc . We categorically instructed our team members to understand their spreadsheet …

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Tiktok Creator Marketplace – Deathknell to Influencer Platforms and Influencer marketing agencies ?

2020 is definitely an important year for Influencer Marketing industry. As Facebook just announced the expansion of its Brand Collabs Manager to include Instagram creators, now its rival Tiktok has started inviting creators for the beta version of its Creator Market place. With these launches, section of people in the industry are bit pessimistic about …

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