If you ask me about the #1 competitor for BrandMaxima Influencer discovery and analytics product , my answer is
yes, majority of the agency partners are still comfortable with excel / spreadsheets for managing the influencer details, outreach status, campaign progress, reports etc .
We categorically instructed our team members to understand their spreadsheet usage patterns first and develop a superior solution and experience so that BrandMaxima becomes the default choice for their daily requirements.
In the latest update, We have added couple of interesting features towards this goal. We have included features like Influencer relationship management, bulk status change, save search and much more.
Give the latest features a try and share your feedback.