Facebook’s controversial 3 second video view count has been a subject of much contention. Given the scrolling nature of Facebook News Feed on the same page, unlike YouTube’s separate page for each video, a 3 second view count is highly debatable. On YouTube, opening a video’s page counts as a view because there is nothing else to see on the page, unless and until the user decides to watch a related video. So, is watch time an important metric to consider for advertisers? It seems so, as advertisers seem to give more weight to longer watch time. Advertisers usually seem to prefer videos of over 5 to 8 minute duration, which

close

Facebook’s controversial 3 second video view count has been a subject of much contention. Given the scrolling nature of Facebook News Feed on the same page, unlike YouTube’s separate page for each video, a 3 second view count is highly debatable. On YouTube, opening a video’s page counts as a view because there is nothing else to see on the page, unless and until the user decides to watch a related video. So, is watch time an important metric to consider for advertisers? It seems so, as advertisers seem to give more weight to longer watch time. Advertisers usually seem to prefer videos of over 5 to 8 minute duration, which

Read more

Posted in Youtube

If you want to know how important YouTube is, watch the comment area of popular videos. YouTube is simply the next big thing. In fact, it already is.YouTube, like other social networks, grows by two way participation of both users and content creators. Although not to the extent of Facebook, both content creators and viewers are one and the same, at times. Unlike satellite television and other media, the creators and viewers are not different. This has thrown new challenges the world has hardly seen before. So, it’s a huge challenge how you draw large audiences, engage and cater to their interests. Below are a few steps through which you can

close

If you want to know how important YouTube is, watch the comment area of popular videos. YouTube is simply the next big thing. In fact, it already is.YouTube, like other social networks, grows by two way participation of both users and content creators. Although not to the extent of Facebook, both content creators and viewers are one and the same, at times. Unlike satellite television and other media, the creators and viewers are not different. This has thrown new challenges the world has hardly seen before. So, it’s a huge challenge how you draw large audiences, engage and cater to their interests. Below are a few steps through which you can

Read more

Posted in Youtube

Don’t text ads of even Google AdSense feel archaic? Make no mistake about it! They’re still effective! We still use contextual text-based targeting in typical SEO fashion even for our videos. However, social video ads are also on the rise. With people watching more and more videos on social media, social video advertising is at an all-time high. With social video ad spend projected to double up to $4 billion, there is something in it for every content creator. Those who are into video production can benefit for sure making ad videos. Sometimes, the videos are user-generated as well, just shot with smartphone cameras. At the same time, creative content creators

close

Don’t text ads of even Google AdSense feel archaic? Make no mistake about it! They’re still effective! We still use contextual text-based targeting in typical SEO fashion even for our videos. However, social video ads are also on the rise. With people watching more and more videos on social media, social video advertising is at an all-time high. With social video ad spend projected to double up to $4 billion, there is something in it for every content creator. Those who are into video production can benefit for sure making ad videos. Sometimes, the videos are user-generated as well, just shot with smartphone cameras. At the same time, creative content creators

Read more

Posted in Youtube

YouTube is one of the easiest platforms to upload your creative and or candid video content. You can even take a few snaps and upload them on YouTube and run a slideshow for a limited audience. The real challenge begins when you are catering to a larger audience. You have to delve into the dynamics of the audiences to figure out what works and what doesn’t. That’s where a few tricks and hacks come in handy. Yes, it is achieved through a few tricks that you can perform on YouTube. Yet, it all works better with reports and data that can give you deeper insights into what you can do to

close

YouTube is one of the easiest platforms to upload your creative and or candid video content. You can even take a few snaps and upload them on YouTube and run a slideshow for a limited audience. The real challenge begins when you are catering to a larger audience. You have to delve into the dynamics of the audiences to figure out what works and what doesn’t. That’s where a few tricks and hacks come in handy. Yes, it is achieved through a few tricks that you can perform on YouTube. Yet, it all works better with reports and data that can give you deeper insights into what you can do to

Read more

Posted in Youtube

We are happy to announce the launch of our  FREE chrome extension for YouTube, which helps to analyze the performance of any YouTube Channel or a Video, right inside the YouTube website. This extension helps the content creators, Multi-Channel Networks (MCNs), Agencies, Brands, Digital Marketers and regular YouTube viewers, with over 50+ actionable insights about any YouTube channel or video. Highlights of BrandMaxima YouTube Analytics Extension Channel KPI Channel KPI includes key performing indicators including Subscriber rank, Viewership rank, Total no. of videos upload, Total Subscribers, Total views for the channel etc. Video KPI Video KPI includes key performing indicators including Engagement ratio, Views per hour, Subscribers added, Estimated revenue, Average

close

We are happy to announce the launch of our  FREE chrome extension for YouTube, which helps to analyze the performance of any YouTube Channel or a Video, right inside the YouTube website. This extension helps the content creators, Multi-Channel Networks (MCNs), Agencies, Brands, Digital Marketers and regular YouTube viewers, with over 50+ actionable insights about any YouTube channel or video. Highlights of BrandMaxima YouTube Analytics Extension Channel KPI Channel KPI includes key performing indicators including Subscriber rank, Viewership rank, Total no. of videos upload, Total Subscribers, Total views for the channel etc. Video KPI Video KPI includes key performing indicators including Engagement ratio, Views per hour, Subscribers added, Estimated revenue, Average

Read more

Posted in Releases

YouTube viewership hit a new milestone, the organization said, with worldwide clients now all in all viewing a billion hours of video a day. The site achieved that turning point to a limited extent by fueling its suggestions engine with machine learning calculations. Different elements have added to the expansion in viewership, including the shift to mobile: A developing number of individuals have web get to by means of their cell phones, and more than 60 percent of YouTube watch time now occurs on mobile and tablets. In 2012, YouTube changed the way it quantified viewership, changing from the quantity of clicks a video gets to the time spent watching recordings.

close

YouTube viewership hit a new milestone, the organization said, with worldwide clients now all in all viewing a billion hours of video a day. The site achieved that turning point to a limited extent by fueling its suggestions engine with machine learning calculations. Different elements have added to the expansion in viewership, including the shift to mobile: A developing number of individuals have web get to by means of their cell phones, and more than 60 percent of YouTube watch time now occurs on mobile and tablets. In 2012, YouTube changed the way it quantified viewership, changing from the quantity of clicks a video gets to the time spent watching recordings.

Read more

Posted in Youtube